Privacy Policies

This section informs you about our policies regarding the collection, use and disclosure of personal data. We use your data to provide and improve our service, which when used, accepts the collection and use of information in accordance with our policies.

Personal data: It is all that information that relates to each person and that identifies or makes them identifiable. This information identifies, describes and specifies each individual. Usage data: Usage data is data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a visit to the page). Cookies: These are data that a web browser automatically stores on a user’s computer when they visit a web page. Data controller: It is a person or group of people that determines the purposes and the way in which personal data is processed or will be processed. Data processor (service providers): Any person who processes the data on behalf of the data controller. Multiple service providers can be used to process data more effectively. Data subject: It is any individual subject of personal data, which is being collected, maintained or processed. User: Is the individual who uses our services; is the data subject.

We collect different types of information for different purposes, which allow us to provide you with quality service and to maintain ourselves in continuous improvement. purposes of the processing of personal data: All personal data held by Hotel Villas El Rancho, corresponding to its clients, will be used for the following purposes:

  • Provision of reservation and accommodation services; processing, updating, modification and cancellation of services requested through any means of communication such as telephony, internet, email or in person.
  • Provision of event organization services.
  • Provision of tourist and commercial services
  • Satisfy the needs of the clients and the services that are provided through continuous improvement.
  • Making direct or online reservations over the internet and applying the necessary charges to provide the corresponding service; as well as any other charge that is required according to the purposes established herein.
  • Making phone calls or sending email to confirm data related to reservations made, receive offers or request identity documents from the client or the credit card holder if necessary.
  • Membership management, including data processing for billing purposes, managing your account, keeping a history of transactions; as well as the application of discounts and clarifications and investigations that are required. * Make charges, collections, returns or refunds.
  • Information on topics related to memberships and possible benefits.
  • Comply with the obligations related to the above services.
  • Maintain an adequate communication channel with clients.

The processing of personal data will be limited to the fulfillment of the purposes set out in this Privacy Notice and for different purposes that are compatible with those established therein, without it being necessary to seek the consent of the owner again, and subject to the limitations established in the applicable regulations.

Additional purposes that do not imply any legal relationship and that are not required for the provision of services.
Additionally, The personal data of the clients can be used for the following purposes that are not necessary for the purposes of any legal relationship between Hotel Villas El Rancho and its clients, but that allow us and facilitate better service:

  • Inform about new services, products or events related to the above services, including sending advertising and newsletters, surveys and changes.

Ways to collect personal data:
For the points previously indicated in this Privacy Notice, Hotel Villas El Rancho may collect the personal data of any client in various ways:

  1. When the information is provided directly by the client.
  2. When the client visits the Internet sites of Hotel Villas El Rancho.
  3. When the client uses the services offered by Hotel Villas El Rancho.
  4. When we obtain information through means other than those indicated and that are permitted by applicable laws.


Personal and sensitive data
When using our services, we may ask you to provide us with certain personally identifiable information, which is used to contact or identify them (personal data). Personally identifiable information may include: first and last name, address, postal code, city, country, email, cookies; and data of use, telephone number, nationality, age, date of birth, marital status, CURP, family data, RFC or tax identification number, personal references, profession, occupation, degree of studies; as well as some financial or patrimonial data related to credit history, credit or debit cards such as the name of the holder, card number, expiration date and security code:
We may use your personal data to contact you, to share newsletters, promotional or marketing materials, as well as information that may be of interest to you. You can choose not to receive any information from us, following the unsubscribe link or the instructions provided in any email sent by us.

Usage Data
We may also collect information on how the Service is accessed and used (“Usage Data”). This usage data may include information such as the Internet Protocol address of your computer (for example, IP address), browser type, browser version, the pages of our Service you visit, the time and date of your visit, the time spent on those pages, device identifiers and other diagnostic data. Cookie data tracking We use cookies and similar tracking technologies to track activity on our service and maintain certain information.
Cookies are files with little data that can include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also use beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can tell your browser to reject all cookies or to indicate when a cookie is sent. However, if you do not accept cookies, you may not be able to use some parts of our Service.
Examples of cookies we use:

  • Session cookies. We use session cookies to operate our service.
  • Preference cookies. We use preference cookies to remember your preferences and various settings.
  • Security cookies. We use security cookies for security reasons.

Data retention
Hotel Villas El Rancho will store your personal data only for as long as necessary for the purposes established in this Privacy Policy. The storage and use of your personal data will be carried out to the extent necessary to comply with our legal obligations (for example, if we are obliged to retain your data to comply with applicable laws), resolve disputes and enforce our agreements and policies. legal. We will also store usage data for internal analysis purposes. Usage data is generally conversed for a shorter period of time, except when this data is used to enhance security or improve the functionality of our service, or we are legally obligated to retain this data for longer periods of time. Transfer of personal data Hotel Villas El Rancho, may transfer personal data in its possession to companies belonging to the same corporate group. Likewise, you can transfer personal data to third parties subcontracted or related to the provision of services, for marketing purposes or market research inside and outside the country, Your consent to this Privacy Policy followed by your submission of such information represents your acceptance of the aforementioned transfer.
Hotel Villas El Rancho, will take all reasonably necessary measures to ensure that your data is treated safely and in accordance with this Privacy Policy. Third parties will assume the same obligations as Hotel Villas El Rancho, so the data will be processed in accordance with the provisions of this Privacy Notice.


Disclosure for law enforcement
In certain circumstances, Hotel Villas El Rancho, may be forced to disclose your “personal data” if required by law or in response to valid requests from public authorities, for example: a court or a government agency. Legal requirements Hotel Villas El Rancho, may disclose your personal data with the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Hotel Villas The ranch.
  • To prevent or investigate possible errors in relation to the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Your rights
Hotel Villas El Rancho, aims to take reasonable measures to allow you to correct, delete or limit the use of your Personal Data. Whenever possible, you can update your personal data directly in the settings section of your account. If you cannot change your personal data, please contact us to make the necessary changes.
If you want us to inform you what personal data we have about you and if you want it to be removed from our systems, contact us. In certain circumstances, you have the right:

  • To access and receive a copy of the personal data that we have about you
  • To rectify any Personal Data that you have about you that is inaccurate
  • To request the deletion of the personal data that is stored on You have the right to data portability for the information you provide to Hotel Villas El Rancho. You can request to obtain a copy of your personal data in a commonly used electronic format so that you can manage and move it. Taking into account that we will request that you verify your identity before responding to such requests.

Means to exercise arc rights (access, rectification, To have access to the personal data that Hotel Villas El Rancho has, as well as to rectify it if it is inaccurate or incomplete, or to cancel it or oppose its treatment for certain purposes, please submit a request in writing by e-mail addressed to our General Management Department or a written notification to Hotel Villas El Rancho with address at Avenida Sábalo Cerritos No. 3170 CP. 82100, Mazatlán, Sinaloa, Mexico, addressed to the General Management from 9:00 a.m. to 4:00 p.m., containing the following information

  • Name of the owner
  • Address of the owner or email address to communicate response to request.
  • Documents that prove identity or authorization to represent you in the application.

In the event that the request does not satisfy any of the requirements indicated above, the General Management Department may require you within 5 days of receipt of the request to provide the necessary elements or documents to process it. The client will have 10 days to attend to the request, in case of not responding within this period, the corresponding request will be considered as not submitted. The response to your request via email will occur within 20 days from its receipt, becoming effective within 15 days of communication of the response.

Means to revoke consent
At any time you can revoke the consent granted to Hotel Villas El Rancho, to process your personal data by sending a written request by email to the General Management at or a written notification to Hotel Villas El Rancho with Address at Avenida Sábalo Cerritos No. 3170 CP. 82100, Mazatlán, Sinaloa, México addressed to the General Management, from Monday to Friday from 9:00 a.m. to 4:00 p.m., clearly detailing the personal data with respect to which the client revokes his consent.
For the effect of the above, the procedure and terms established in the section on Means to exercise arc rights (access, rectification, cancellation and opposition) will be followed.

Limitation of use and disclosure of personal data
At any time the client can express his refusal to treat the purposes that do not give rise to the legal relationship or are necessary for the provision of the service, limit the use and disclosure of his personal data, or the revocation of consent that we has granted the treatment of your personal data, through a request that must be submitted in writing to the General Management at the following address: Avenida Sábalo Cerritos No. 3170 CP. 82100, Mazatlán, Sinaloa, México addressed to the General Management, from Monday to Friday from 9:00 a.m. to 4:00 p.m. or to the email Said request must contain at least the following: (i) Name of the Owner of the Personal Data; (ii) Email to receive notifications; (iii) Documents that prove your identity or, where appropriate, the legal representation of the owner; (iv) Clear and precise description of the personal data with respect to which the right is sought to be exercised and the right to be exercised. (v) Any other element or document that facilitates the location of personal data. In the event that the request does not satisfy any of the requirements indicated above, the General Management Department may require you within 5 days of receipt of the request to provide the necessary elements or documents to process it. The client will have 10 days to meet the requirement, The terms of attention will be a maximum of 20 days from the date the request is received to communicate the determination adopted, so that, if appropriate, it becomes effective within 15 days after the response is issued. In order to protect your confidentiality, Hotel Villas El Rancho will send the response to your request to the email you have provided for this purpose and will keep it available to the applicant at the address indicated in the preceding paragraph.

Service providers
We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform services related to the Service, or to help us analyze how our Service is used. These third parties have access to your Personal Data only to carry out these tasks on our behalf and are obliged not to disclose or use it for any other purpose.

We may use external service providers to monitor and analyze the use of our service.

Google Analytics
Google Analytics is a web analysis service offered by Google that tracks and reports website traffic. Google uses the collected data to track and monitor the use of our Service. This information is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can choose not to allow your activity on the Service to be available to Google Analytics by installing the Google Analytics opt-out browser plugin. The plugin prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visit activity. For more information on Google’s privacy practices, In the event that the client uses electronic means in relation to their personal data, cookies will be generated in order to provide a better service. Cookies are small pieces of information that are sent by the website to your browser. Cookies are stored on the hard drive of your computer and are used to determine your preferences when connecting to the services of our sites, as well as to track certain behaviors or activities carried out by the client within our sites. For their part, web beacons are images inserted into an Internet page or email, which can be used to monitor the behavior of a visitor, such as storing information about the user’s IP address, duration of the interaction time on said page and the type of browser used. We inform you that we use cookies and web beacons to obtain personal customer information, such as the following:

  • Your browser type and operating system.
  • The Internet pages you visit.
  • The links that follow.
  • The IP address.
  • The site you visited before entering ours.

These cookies and other technologies can be disabled. The “help” button found in the toolbar of most browsers will tell you how to avoid accepting new cookies, The use of the Hotel Villas El Rancho website implies that you have read, understood and accepted this Privacy Notice in all its terms, including with respect to any sensitive, patrimonial or financial data that Hotel Villas El Rancho may obtain as a result of the use of this website. In the event that you wish to express your refusal to any manipulation of your personal data in relation to the additional purposes described in this Privacy Notice, as well as its transfer, please follow the procedure referred to in the section “Means to Revoke Consent ”Of this this document.

Behavioral remarketing.
Hotel Villas El Rancho uses remarketing services to advertise on third party websites, after visiting our service. Both we and our third-party providers use cookies to inform, optimize and serve ads based on your previous visits with us.

Google AdWords
The Google AdWords remarketing service is provided by Google Inc. You can choose to opt out of Google Analytics for Display Advertising and personalize your Google Display Network ads by visiting the Google Ads Settings page: http: // www. Google also recommends installing the Google Analytics browser opt-out plugin - - for your web browser. The Google Analytics opt-out browser plug-in offers visitors the ability to prevent their data from being collected and used by Google Analytics. For more information on Google’s privacy practices, visit the Google Privacy Terms web page:

The Facebook remarketing service is provided by Facebook Inc. You can learn more about Facebook’s interest-based advertising by visiting this page: To unsubscribe from Facebook interest-based ads, follow these Facebook instructions: Facebook adheres to the Self-Regulation Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also choose not to participate in Facebook and other participating companies through the Digital Advertising Alliance in the United States, the Canadian Digital Advertising Alliance in Canada http: // youradchoices. ca / o the European Alliance for Interactive Digital Advertising in Europe, or unsubscribe using the settings of your mobile device. For more information on Facebook’s privacy practices, visit the Facebook Data Policy:

Links to other sites
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly recommend that you review the Privacy Policy of each site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites or services.

Children’s privacy

Our services are not directed to anyone under the age of 13 (children). We do not collect personally identifiable information from any person under the age listed above. If you are a parent or guardian and know that your children have provided personal information, contact us. If we detect that personal data has been collected from children without verification or parental consent, we take the necessary steps to delete that information from our servers.

Notification of changes to the privacy notice
We reserve the right to make modifications or updates to this Privacy Notice at any time to comply with legislative, jurisprudential, internal policy authorizations, new requirements for the provision of Hotel Villas El Rancho services or any other cause. In such case, the modifications will be available on our website, in the Privacy Notice section.
We will notify you by email and / or a prominent notice on our service before the change takes effect and we will update the effective date at the top of our privacy policy. However we advise that you review this privacy policy periodically for any changes. The changes hereto are effective from the time they are published on this website.
In the event that the Privacy Notice is not made known to you directly or personally, the customer has a period of five business days to express their refusal to process their personal data for purposes that are different from those that are necessary and may give rise to a legal relationship between the client and Hotel Villas El Rancho.

Security measures
Hotel Villas El Rancho, recognize the value of your personal data, for which it has implemented security measures that prevent the use of your data for purposes other than those authorized; as well as its alteration, loss, theft or access by third parties. The measures include the use of specialized computer programs, staff training, and the adoption of internal data protection policies. Contact us In case you have any questions or concerns about this Privacy Policy, contact us at the following email:

I grant my consent so that my personal, patrimonial, financial data or those that are considered sensitive are treated by Hotel Villas El Rancho, in accordance with this Privacy Notice, which I have read and understood.

  • In case you do not want your personal data to be transferred for the additional purposes described in this Privacy Notice, please indicate it below: I do not give consent for my personal data to be transferred for the additional purposes described in this Privacy Notice
  • In If you do not want your personal data to be processed for the additional purposes described in this Privacy Notice, please indicate it below: I do not give consent for my personal data to be processed for the additional purposes described in this Privacy Notice.

If the client does not express his opposition for his personal data to be processed for the aforementioned additional purposes and / or transfer of personal data, it will be understood that he has given his consent for it. If the owner wishes to revoke their consent or limit the use and disclosure of their personal data, we ask them to send an email to or a written notification to Hotel Villas El Rancho, with address at Avenida Chad Cerritos No. 3170 CP. 82100, Mazatlán, Sinaloa, México addressed to the General Management. The refusal by the client for the treatment or transfer of their personal data for the additional purposes presented in this document, it cannot be a reason for the Hotel Villas El Rancho to deny any client the services or products that they request or contract with us. Date of last update: May 2020.

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